Transforming Social Through Strategy & Storytelling
A full-funnel social refresh that brought clarity, consistency, and personality.
3.6%
Average engagement rate
90k+
Views in 1 month
3x
Increase in content output
Vertex, a boutique fitness studio in Singapore, needed more than just aesthetic content. They needed a digital presence that reflected their brand values, community-driven mission, and unique identity. While working in-house, we led a full content refresh and managed end-to-end social media efforts, from strategy and visuals to daily execution.
Understanding the Challenge
With limited in-house resources and a newly launched space, Vertex struggled to maintain a consistent voice and visual standard online. Their offerings were strong, but their social presence didn’t reflect the quality or experience of the in-person brand.
Building Foundations for Growth
We started with strategy: defining tone of voice, visual direction, and brand pillars. From there, we created templates, content systems, and storytelling formats to bring their brand personality to life. Day-to-day management included copywriting, posting, and content planning to ease internal workload and build brand trust.
Elevating Everyday Content
The goal wasn’t just to post, it was to connect. We created content that felt intentional, community-driven, and distinctly Vertex. From class spotlights to behind-the-scenes moments, every piece of content was crafted to build familiarity, reinforce values, and turn casual followers into loyal clients. The result was a cohesive, professional feed that matched the studio’s real-life experience.