Visual Storytelling Rooted in Singapore’s Heritage

We partnered with Rempapa to support their new location launch at the National Gallery Singapore, while continuing to tell the brand’s broader story through organic, video-first content.

Our focus was on translating Rempapa’s history, cultural significance, and everyday moments into short-form videos that felt natural on social platforms - allowing the brand’s story to be told in a way that was both contemporary and true to its roots.

Understanding the Brand

Rempapa holds a special place in Singapore’s food culture. Rather than forcing trends or overproduced formats, we took the time to understand the brand’s tone, values, and role in everyday life.

This allowed us to create content that felt familiar and authentic — content that respected the brand’s heritage while remaining relevant on modern social platforms.

Speaking Their Language

Content was crafted to reflect Rempapa’s voice: warm, grounded, and approachable. Visual storytelling focused on simple moments — food, space, and atmosphere — allowing the brand’s story to unfold naturally without distraction.

By keeping the storytelling honest and understated, the content felt aligned with both the brand and its audience.

Delivering Impact

The content supported a key brand milestone while strengthening Rempapa’s ongoing organic presence. Through consistent, story-led short-form videos, we helped the brand build a content library that could be sustained beyond the launch and adapted across platforms.

The result was content that didn’t just announce a new location, but reinforced what Rempapa stands for.